Rapala
![Rapala lures: crankbaits and plugs](https://media.pro-fishing.eu/c/36-category_cover/rapala-lures-crankbaits.jpg)
Rapala has been the world's favorite fishing lure since 1936. Rapala lures are responsible for more IGFA world records than any other lure brand in history. Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action.